The Best Star Group in their pursuit of excellence and diversified options has identified the concept of a supermarket, a large form of the traditional grocery store, a self servicing shop, offering a wide variety of food and household products, in Malaysia. The Daily Smart Resources sdn bhd super market, its maiden venture in creating a chain of super markets, has stolen the show in Damansara damai, Selangoor, a busy residential locality with its four years service to the customers as a standalone destination for one and all in the locality. This shop is part of our corporate chain with one another Mini Market well known as the Daily Smart Resources sdn.bhd, Jalan tun razak, Kulalumpur each complimenting the other for stocking, provisioning and sales.

The basic appeal of these two supermarkets is the availability of a broad selection of goods under a single roof, at relatively low prices. Other advantages include ease of parking and frequently the convenience of shopping hours that extend into the late evening and we are seriously considering sales for 24 hours a day. We usually offer products at relatively low prices by using our buying power to buy goods from manufacturers at lower prices than smaller stores can. We also minimise financing costs by paying for goods at least 30 days after receipt and we extract credit terms of 90 days or more from vendors. To maintain profit we make up for the lower margins by a higher overall volume of sales, and with the sale of higher-margin items bought by the intended higher volume of shoppers. This business strategy is straight from the desk of the Mr Ahamed Shafiulla, CEO, Best Star Group of companies, who wants the chain of Super markets in Kulalampur to increase to six by 2018 including one Hyper Super Market as part of his vision by 2020.

The growth of our medium sized Super Market in kulalampur has been driven by increasing affluence and the rise of a middle class; the entry of women into the workforce; with a consequent incentive to seek out easy-to-prepare foods; the growth in the use of refrigerators, making it possible to shop weekly instead of daily; our willingness to do door delivery services and the growth in car ownership facilitating purchases of large quantities of goods. The opportunities presented by this potential is the secret of success of the Best star Super Markets championed by professionals who feel the pulse of the market and navigate. We have miles to go…